All Case Studies

Uria Tsur

Vocal Freedom Facilitator — Touring 18+ Cities

The Challenge

A touring vocal facilitator and frontman of Orot Band (33K+ Spotify listeners) was managing events across 8 ticketing platforms — Eventbrite, Universe, Fienta, and five others — losing control of audience data, paying platform fees on every transaction, and spending hours weekly on admin. He also needed a membership portal for 300+ subscribers and a training program for singing circle leaders across multiple countries.

Key Decisions

The key decision was whether to aggregate the existing platforms or replace them entirely. We chose replacement: a centralized event system that handles ticketing, capacity, and attendee data across all 18+ cities. The membership layer needed to support recurring access, gated video content, and community features without the overhead of a separate platform. The Singing Circle Leaders Course required cohort management, application screening, and multilingual support (English/Hebrew) — essentially a certification pipeline built into the same ecosystem.

What Was Built

A centralized event hub replacing all 8 platforms with unified ticketing, audience data ownership, and zero per-transaction platform fees. A membership portal with 300+ subscribers, gated content, and community features. A Singing Circle Leaders Course with application flow, cohort management, and bilingual delivery. All under one roof, one login, one brand.

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