A small coastal town in Oaxaca with dozens of practitioners, venues, and events happening every night — and no central place to find any of it. Visitors relied on word of mouth. Locals posted on scattered WhatsApp groups. Business owners had no affordable way to maintain an online presence. Event information was fragmented across Instagram stories, Facebook groups, and handwritten signs.
The platform needed to serve three distinct user types simultaneously: visitors looking for what's happening tonight, practitioners and businesses needing affordable digital presence, and community members wanting a local marketplace. The architectural choice was a directory-first model with event listings layered on top — not a social network, not a marketplace, but a community utility. Bilingual from day one (English/Spanish) because the town is roughly split. Daily content updates rather than user-generated content to maintain quality and accuracy.
A bilingual community platform: event listings updated daily, practitioner and business directory, classifieds, and a weekly digest — in English and Spanish. Used by locals and visitors as the go-to source for what's happening in town.
If you've created something original and need a technical partner who thinks in systems — not features — I'd like to hear about it.
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